The thick fibrous band under the foot in the arch is called the “Plantar Fascia.” It tethers the heel to the ball of the foot. Although not typically a serious injury, it will cause pain upon arising from bed or a chair, and can limit athletic and everyday activity. It is probably the most common condition Podiatrist’s treat, so it is very common. As Dr. Schoene has explained in the media, plantar fasciitis is usually aggravated by increasing ambulation, athletic activity, increasing body weight, or wearing unsupportive shoes. Swift and conservative but aggressive treatment is imperative as lingering untreated heel pain may lead to a chronically thickened and scarred fascia band which can even result in a small tear. When the activity continues without diagnosis or treatment it can take a long time to completely heal.